Soup is a social lab. We collaborate with teams to develop social experiments, events, and curated gatherings as top of funnel marketing.
We use this as a wedge to gather bespoke datasets about human behaviors IRL, and turn these datasets into actionable insights.
TL;DR?
We come up with weird stuff that harnesses virality to get you more attention. We invent and use gadgets and instruments to measure what happens during the weird stuff, and use it to make more weird stuff, better.
This helps us figure out how to do more weird stuff, better.